0704-883-0675     |      dataprojectng@gmail.com

IMPACT OF SALES PROMOTION ON THE MARKETING OF SOFT DRINKS

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 5000

Abstract

The main objective of this project was to determine the extent to which sales promotion is understood, accepted and adopted by 7up bottling company, Benin City. In conducting the research, information was gathered from secondary source like books and journals. Personal interviews and questionnaire were also used as primary sources. The researcher observed that sales promotion stimulates consumers to buy more and that sales promotion also have a positive impact on the sales of 7 up products. The researcher concluded that, sales promotion is very important in any manufacturing company that is interested in expanding its existing market share. It was therefore recommended that the company should allocate enough funds for the execution of sales promotion programme because of its relative importance in terms of increase in sales volume and profits and that sales promotion should not be regarded as an emergency tool but as integral part of the company’s marketing effort.




FIND OTHER RELATED TOPICS


Related Project Materials

INFLUENCE OF EARLY CHILDHOOD EDUCATION ON RELIABILITY

ABSTRACT: Early childhood education (ECE) plays a crucial role in developing re...

Read more
THE EFFECT OF PRIVATE MEDIA HOUSES ON NIGERIA ECONOMY

ABSTRACT

This study examines the effect of private media houses  in Nigeria economy using African Independent T...

Read more
The Effectiveness of Print Media in Promoting Educational Policies in Lokoja Local Government, Kogi State

Chapter One: Introduction

1.1 Background of the Study

Educational policies play a crucial role in shaping the future of a natio...

Read more
An assessment of community responses to vaccine hesitancy in Bende Local Government Area, Abia State.

Background of the study
Vaccine hesitancy has emerged as a significant public health challenge globally, with community re...

Read more
An Investigation of Nurses' Preparedness for Handling Occupational Exposure to Chemotherapy Drugs at University of Ilorin Teaching Hospital

Background of the Study
Occupational exposure to chemotherapy drugs is a significant concern for healthcare professionals,...

Read more
An assessment of adult literacy programs in strengthening parent-child relationships in Yola South Local Government Area, Adamawa State

Background of the study
Parent-child relationships form the cornerstone of family stability and social development. In Yol...

Read more
An Investigation of Constitutional Law and Its Effect on Urban Housing Policies: A Study of Gombe Local Government Area, Gombe State

Background of the Study

Urban housing remains one of the most pressing challenges in Nigeria&rs...

Read more
Development of a Course Registration Portal for Usmanu Danfodiyo University, Sokoto

Background of the Study

Course registration is a fundamental process in university academic operations, where students s...

Read more
An Assessment of Household Waste Management and Its Health Implications in Borno State

Background of the Study

Household waste management is a critical public health and environmental concer...

Read more
Comparative Study of Traditional and Next-Generation Firewalls in Federal University, Gashua, Yobe State

Background of the Study
Firewalls play a critical role in securing university networks by monitoring and controlling incomi...

Read more
Share this page with your friends




whatsapp