0704-883-0675     |      dataprojectng@gmail.com

IMPACT OF SALES PROMOTION ON THE MARKETING OF SOFT DRINKS

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

Abstract

The main objective of this project was to determine the extent to which sales promotion is understood, accepted and adopted by 7up bottling company, Benin City. In conducting the research, information was gathered from secondary source like books and journals. Personal interviews and questionnaire were also used as primary sources. The researcher observed that sales promotion stimulates consumers to buy more and that sales promotion also have a positive impact on the sales of 7 up products. The researcher concluded that, sales promotion is very important in any manufacturing company that is interested in expanding its existing market share. It was therefore recommended that the company should allocate enough funds for the execution of sales promotion programme because of its relative importance in terms of increase in sales volume and profits and that sales promotion should not be regarded as an emergency tool but as integral part of the company’s marketing effort.




FIND OTHER RELATED TOPICS


Related Project Materials

THE DETERMINANCE OF INDUCED ABORTION AMONG UNDERGRADUATE STUDENTS: A STUDY OF UNIVERSITY OF CALABAR, CROSS RIVER STATE NIGERIA

ABSTRACT

Abortion is a wide issue and the major concern in most of the discussion on abortion draws heavily from the fact that abortion c...

Read more
HOW ADVERTISING AFFECTS CONSUMER BRAND PREFERENCE

​​​​​​​BACKGROUND OF THE STUDY

The French newspaper La Presse was the first to publish paid advertisements within its p...

Read more
HOME ENVIRONMENT AND ITS EFFECT ON ACADEMIC PERFORMANCE AMONG SECONDARY SCHOOL STUDENTS

ABSTRACT

The home influences the students at the most possible time of his life at a time when his mind...

Read more
EFFECTS OF LECTURE TIME ON ACADEMIC PERFORMANCE OF BUSINESS EDUCATION STUDENTS IN ACCOUNTING IN COLLEGES OF EDUCATION IN NORTH-EAST GEO-POLITICAL ZONE, NIGERIA

ABSTRACT

This research was carried out on the effects of lecture-time on academic performance of business education students in accountin...

Read more
FINANCIAL DECISION-MAKING PROCESSES IN MULTINATIONAL CORPORATIONS

Abstract: FINANCIAL DECISION-MAKING PROCESSES IN MULTINATIONAL CORPORATIONS

This research investigates the financial decision-making proc...

Read more
THE EFFECTS OF STUDY HABITS ON ACADEMIC PERFORMANCE OF STUDENTS IN PUBLIC SECONDARY SCHOOLS OF CHIKUN LGA IN KADUNA SOUTH

ABSTRACT

In the fields of education and psychology, learning has been discovered all over the world to be a highly compl...

Read more
THE IMPACT OF ECONOMIC DEVELOPMENT AND GLOBALIZATION IN NIGERIA: A PHILOSOPHICAL ANALYSIS

INTRODUCTION

The process through which the economies of the world are being brought into modern interdependence is refer...

Read more
THE EFFECT OF POLITICAL FACTORS ON GOVERNMENTAL ACCOUNTING PRACTICES

THE EFFECT OF POLITICAL FACTORS ON GOVERNMENTAL ACCOUNTING PRACTICES: This study investigates (i) how political influences affect governmental acco...

Read more
INVESTIGATION OF PATHOGENIC ORGANISMS IN JOLLOF RICE SERVED IN HOTELS

BACKGROUND OF THE STUDY

The purpose of food safety is to avoid food poisoning, often known as the transmission of illne...

Read more
FACTORS RESPONSIBLE FOR STUDENTS EXAMINATION MALPRACTICE IN SECONDARY SCHOOLS

Abstract

The purpose of this research work is to find out the course and consequences of examination malpractice in seco...

Read more
Share this page with your friends




whatsapp