0704-883-0675     |      dataprojectng@gmail.com

IMPACT OF SALES PROMOTION ON THE MARKETING OF SOFT DRINKS

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 5000

Abstract

The main objective of this project was to determine the extent to which sales promotion is understood, accepted and adopted by 7up bottling company, Benin City. In conducting the research, information was gathered from secondary source like books and journals. Personal interviews and questionnaire were also used as primary sources. The researcher observed that sales promotion stimulates consumers to buy more and that sales promotion also have a positive impact on the sales of 7 up products. The researcher concluded that, sales promotion is very important in any manufacturing company that is interested in expanding its existing market share. It was therefore recommended that the company should allocate enough funds for the execution of sales promotion programme because of its relative importance in terms of increase in sales volume and profits and that sales promotion should not be regarded as an emergency tool but as integral part of the company’s marketing effort.




FIND OTHER RELATED TOPICS


Related Project Materials

PROMOTING INDUSTRY-RELEVANT SKILLS IN VOCATIONAL PROGRAMS

Abstract: This research investigates strategies for promoting industry-relevant skills in v...

Read more
INVESTIGATING THE EFFECTS OF EARLY CHILDHOOD EDUCATION ON GENDER IDENTITY DEVELOPMENT

 ABSTRACT: Investigating the effects of early childhood education on...

Read more
Design and Implementation of a Quantum-Based AI Model for Smart Agricultural Systems in Taraba State University, Jalingo

Background of the Study

Agriculture is a vital sector for many developing nations, including Nigeria, where it plays a s...

Read more
An evaluation of economic policy impacts on investment banking: a case study of First City Monument Bank

Background of the Study
Economic policies, including fiscal and monetary measures, shape the operating environment for inve...

Read more
THE EFFECT OF IFRS 9 (FINANCIAL INSTRUMENTS) ADOPTION ON FINANCIAL REPORTING

Abstract:

This research investigates the effect of IFRS 9 (Financial Instruments) adoption on financial...

Read more
An Appraisal of the Influence of Trade Unions on Political Policies in Minna LGA, Niger State: A Case Study of Labor Strikes

Background of the Study

Trade unions have historically played a vital role in shaping political policies, particularly i...

Read more
An evaluation of the availability of STEM textbooks and its impact on learning in Argungu LGA, Kebbi State

Background of the Study :
Access to quality instructional materials is a critical determinant of academic success in STEM s...

Read more
COMPARATIVE STUDY OF THE PERFORMANCES OF GOVERNMENT OWNED AND PRIVATELY OWNED MEDIA ORGANIZATION

EXCERPT FROM THE STUDY

Ownership of the media house, its control and recruitment of its principal staff has formed the i...

Read more
An evaluation of informal education as a strategy for promoting inclusive education in Kaura Namoda Local Government Area, Zamfara State

Background of the Study
Inclusive education aims to provide equitable learning opportunities for all students, regardless...

Read more
An Appraisal of Nurses' Awareness and Adherence to Breastfeeding Policies at Federal Medical Centre, Yenagoa

Background of the Study

Breastfeeding is a fundamental aspect of infant care, providing essential nutrients and immunolo...

Read more
Share this page with your friends




whatsapp