Abstract
The main objective of this project was to determine the extent to which sales promotion is understood, accepted and adopted by 7up bottling company, Benin City. In conducting the research, information was gathered from secondary source like books and journals. Personal interviews and questionnaire were also used as primary sources. The researcher observed that sales promotion stimulates consumers to buy more and that sales promotion also have a positive impact on the sales of 7 up products. The researcher concluded that, sales promotion is very important in any manufacturing company that is interested in expanding its existing market share. It was therefore recommended that the company should allocate enough funds for the execution of sales promotion programme because of its relative importance in terms of increase in sales volume and profits and that sales promotion should not be regarded as an emergency tool but as integral part of the company’s marketing effort.
ABSTRACT
The focus of this study is to examine small-scale business and development of society using Abak local governme...
ABSTRACT
The flexibility of radio makes it a unique tool in reaching diverse audience including those in ru...
Background of study
"Contraceptives" are defined as "a medication, device, or technique...
Background of the Study
Information is the...
ABSTRACT: The benefits of early childhood education on community involveme...
Abstract
This study investigates the Petroleum Profit Tax Administration in Nigerian: an empirical evidence for the peri...
ABSTRACT
This study investigates the twenty five years of merchant banking in Nigeria. It evaluates the operation of merchant bank on eco...
ABSTRACT
Text parsing and natural language processing are well-researched and investigated areas of natural language, however, stor...
EXCERPT FROM THE STUDY
Objectivity is undeniably one of journalism's most important characteristics. Individual journalists, however,...
ABSTRACT
This study was carried out to examine the acceptance of family planning among the adolescent using some sel...