Abstract
The main objective of this project was to determine the extent to which sales promotion is understood, accepted and adopted by 7up bottling company, Benin City. In conducting the research, information was gathered from secondary source like books and journals. Personal interviews and questionnaire were also used as primary sources. The researcher observed that sales promotion stimulates consumers to buy more and that sales promotion also have a positive impact on the sales of 7 up products. The researcher concluded that, sales promotion is very important in any manufacturing company that is interested in expanding its existing market share. It was therefore recommended that the company should allocate enough funds for the execution of sales promotion programme because of its relative importance in terms of increase in sales volume and profits and that sales promotion should not be regarded as an emergency tool but as integral part of the company’s marketing effort.
ABSTRACT
The main objective of this study is to investigate the Assessment of educational facilities maintenance on students’ acade...
ABSTRACT
The need for industrialization has become one of the problems facing Nigeria. Not with standing that industrial...
Abstract
Starch was extracted from the two varieties of millet (Pennisetum glaucum and Pennisetum americanum) by the wet extraction metho...
ABSTRACT
The world of building Industry is very wide and reaches which covers all areas like production, Building mainte...
EXCERPT FROM THE STUDY
The primary objective of a TSA is to ensure effective aggregate control over government cash bala...
BACKGROUND TO THE STUDY
The construction industry activities include procurement of goods and services...
Background to the Study
When asked to define history, what comes to mind is a systematic and expository record of past e...
ABSTRACT
This study was carried out on television broadcasting, reality TV shows and moral development of Nigeria youths...
ABSTRACT
This subject of labour unrest has been a characteristic feature in Nigeria. “The question often asked is...