Abstract
The main objective of this project was to determine the extent to which sales promotion is understood, accepted and adopted by 7up bottling company, Benin City. In conducting the research, information was gathered from secondary source like books and journals. Personal interviews and questionnaire were also used as primary sources. The researcher observed that sales promotion stimulates consumers to buy more and that sales promotion also have a positive impact on the sales of 7 up products. The researcher concluded that, sales promotion is very important in any manufacturing company that is interested in expanding its existing market share. It was therefore recommended that the company should allocate enough funds for the execution of sales promotion programme because of its relative importance in terms of increase in sales volume and profits and that sales promotion should not be regarded as an emergency tool but as integral part of the company’s marketing effort.
ABSTRACT
Abortion is a wide issue and the major concern in most of the discussion on abortion draws heavily from the fact that abortion c...
BACKGROUND OF THE STUDY
The French newspaper La Presse was the first to publish paid advertisements within its p...
ABSTRACT
The home influences the students at the most possible time of his life at a time when his mind...
ABSTRACT
This research was carried out on the effects of lecture-time on academic performance of business education students in accountin...
Abstract: FINANCIAL DECISION-MAKING PROCESSES IN MULTINATIONAL CORPORATIONS
This research investigates the financial decision-making proc...
ABSTRACT
In the fields of education and psychology, learning has been discovered all over the world to be a highly compl...
INTRODUCTION
The process through which the economies of the world are being brought into modern interdependence is refer...
THE EFFECT OF POLITICAL FACTORS ON GOVERNMENTAL ACCOUNTING PRACTICES: This study investigates (i) how political influences affect governmental acco...
BACKGROUND OF THE STUDY
The purpose of food safety is to avoid food poisoning, often known as the transmission of illne...
Abstract
The purpose of this research work is to find out the course and consequences of examination malpractice in seco...